On Consulting - Part II

Guidance on Consulting

This note continues from Part I where we provided an initial overview and introduction on Consulting

Summary

• The Third Consulting Equation (revisited)

  • Marketing

  • Sales

  • Delivery

  • Account Management

  • Project Management

• Common Challenges

  • Your Day Job

  • Self Promotion

    • Sales

    • Transitioning

    • Your Mindset

• Common Traps

  • Unpaid Consulting

  • Employment

    • An offer of full time employment

    • An offer of part time employment

  • Not Agreeing Fees and Scope

  • Equity

• Concluding Thoughts

The Third Consulting Equation

Revisiting from Part I here is the third consulting equation which is now solely your responsibility.

W2 x Marketing x Sales x Delivery x Account Management x  Project Management

Marketing

Creating awareness of your service, branding, messaging and positioning yourself as a credible service or credible option for clients. For an excellent overview of some of the oft overlooked factors when establishing a services business see here.