This note continues from Part I where we provided an initial overview and introduction on Consulting
Summary
The Third Consulting Equation (revisited)
Marketing
Sales
Delivery
Account Management
Project Management
Common Challenges
Your Day Job
Self Promotion
Sales
Transitioning
Your Mindset
Common Traps
Unpaid Consulting
Employment
An offer of full time employment
An offer of part time employment
Not Agreeing Fees and Scope
Equity
Concluding Thoughts
The Third Consulting Equation
Revisiting from Part I here is the third consulting equation which is now solely your responsibility.
W2 x Marketing x Sales x Delivery x Account Management x Project Management
Marketing
Creating awareness of your service, branding, messaging and positioning yourself as a credible service or credible option for clients. For an excellent overview of some of the oft overlooked factors when establishing a services business see here.
Keep reading with a 7-day free trial
Subscribe to Operations, pls to keep reading this post and get 7 days of free access to the full post archives.