Operations, pls

Operations, pls

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Operations, pls
Operations, pls
On Consulting - Part II

On Consulting - Part II

Guidance on Consulting

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BowTied Hippo
Apr 06, 2023
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Operations, pls
Operations, pls
On Consulting - Part II
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This note continues from Part I where we provided an initial overview and introduction on Consulting

Summary

  • The Third Consulting Equation (revisited)

    • Marketing

    • Sales

    • Delivery

    • Account Management

    • Project Management

  • Common Challenges

    • Your Day Job

    • Self Promotion

      • Sales

      • Transitioning

      • Your Mindset

  • Common Traps

    • Unpaid Consulting

    • Employment

      • An offer of full time employment

      • An offer of part time employment

    • Not Agreeing Fees and Scope

    • Equity

  • Concluding Thoughts

The Third Consulting Equation

Revisiting from Part I here is the third consulting equation which is now solely your responsibility.

W2 x Marketing x Sales x Delivery x Account Management x  Project Management

Marketing

Creating awareness of your service, branding, messaging and positioning yourself as a credible service or credible option for clients. For an excellent overview of some of the oft overlooked factors when establishing a services business see here.

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